In this fast-changing world, the concept of sustainable development is paramount. Companies urgently need to redefine their values and decide which dimensions of sustainability to prioritize. Measuring these factors presents an excellent opportunity to strengthen the brand and differentiate from competitors. However, this alone may not be enough; effective communication is essential in any sustainable plan. To set up a proper communication strategy, businesses must convey their sustainability initiatives clearly, simply, and directly to their stakeholders. Once they are engaged and trust a company, they become the true added value to focus on. Within this approach, it is crucial to focus on innovative ideas and technologies to drive private sector development and foster collaboration among local agents, while accelerating economic growth. This holds particularly true in the agrifood sector, the most climate-impacting industry, where individual choices and business innovations play a pivotal role in shaping a sustainable future. In order to learn from the global leading business cases and predict innovative market trends, the European Institute of Innovation for Sustainability (EIIS) and the United Nations Industrial Development Organization (UNIDO), thanks to the support of the Iraqi Federation of Industries (IFI), have developed the “Agrifood Sustainability for Iraq - The Marketing Challenge” program.
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Agrifood Sustainability for Iraq - The Marketing Challenge
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